This is a world's first use of this 'low light' technology for jeans.

The Roll Up Reflective is not visible until you roll up your jeans. This is the better option if you want to wear them as part of your day to day.

The reflective strips are designed to mimic a night time ‘city escape’. The reflective strips are yellow and white design.

The reflective only appears on the inside of the Tech Jean. At full length they look like a standard pair of Tech Jeans. 

Their function is to get you home.

Some info: 

Everyone knows how well reflective works at night. But one of the most dangerous times to be on your bike is at twilight. The driver thinks he can see perfectly well. And the rider thinks they can be seen. Neither are true. And there isn’t a reflective that works that well in low light.
 
But at Loughborough University they have been working on that problem. And they have patented it. And Avery Dennison have the sole rights to use it. So we are first company in the world to use it. A big thank you to Avery for making this happen.

Just in time for the coming winter.

As they are cut to order, we will take payment when ordered.